We often find that the most gifted shooters are motivated by basic human emotion. Joe’s motivation came at a young age. “My parents shot on a Super 8 when I was a kid. I remember seeing that stuff on the projector and it was awesome.” When asked about the impact of those images, Joe replies, “It brought life back to me.”

Joe Simon speaks with humility but his work has its own voice. “I’m quiet because I don’t really make a lot of noise. I definitely think about my shots and go in and get them, but I’m really excited so I’m like ‘Get this shot,’ and I’ll already have another idea when I’m done. I’ve got to get to the next shot right away because I don’t want to miss the opportunity that I have.”

This shooting style is part of Cinevate’s basic design philosophy. Our Pegasus Carbon System fits into Joe’s backpack and deploys in seconds. “You want to be able to take something yourself, get the shot and be done. When I’m shooting BMX, I have a backpack that carries all my gear. I have to have everything on my back when I go to each spot …definitely portability and quick set-up time are huge.”

“For a long time, I kind of hid in my own self …” Thankfully Joe decided some time ago to SHOW THE WORLD. “That’s been the best thing, making friends and really sharing ideas.”

Follow Joe's blog to see more of his amazing work.